An understanding of business linkages is a great way to top stock picks as the market prepares for the bulls. Some models are more obvious than others. Improvements in energy efficiency, and alternative fuels are obvious gainers when crude prices rise as they have done during June and early-July 2008. However, the stock gains from subtle linkages are generally greater.
Investment decisions based on macro linkages and politics are fraught with risks. Weather is the greatest creator and destroyer of stock values from week to week. Meteorology is not able to make reliable forecasts for more than a few days at a time. That is why forecasts of farm production can vary so widely. The smart stock investor will prefer models based on micro factors, rather than speculate on how central aspects of economies might move in future.
Executive actions are the most reliable drivers of business models. New brand launches, cost effectiveness initiatives, and investments in new capacities, are typical examples of signs that stock investors can use to spot top picks. Independent market surveys and management audit reports are generally the most objective sources of information in this regard.
Cash flows are also useful modelers. A rising stock market does not mean that competition will get any less. Companies with high retained earnings will hit the ground running as the business climate improves. Highly leveraged ones, and those with extravagant Payout Ratios may present attractive pictures, but will probably lack resources to glean and to hold market shares.