Segmentation for Business and Stock Investing

All marketing curricula include training in segmentation.

It is a skill that requires practice. Business school alumni who branch in to finance and other functions, quickly lose their abilities to segment optimally.

Segmentation also has creative dimensions. You can keep improving at doing it, or gain by using a third-party consultant.

Segmentation is a starting point for the craft of a differentiation strategy. You can use it for business or for stock investing.

Most text-book segmentation methods have become generic. Demographics and economics are typical examples. You cannot arrive at differentiation through a generic route. That is an oxymoron.

Differentiated business and stock investment strategies need creative segmentation. Just as various artists using the same media can produce novel works, so a professional marketer can use data and hypotheses to conjure new and profitable growth segments. Investors should check the segmentation values of stocks they pick. Here is an example of great segmentation:

http://www.senorx.com/

Everyone fears cancer. Women have additional vulnerabilities in this respect. Early detection is a key to successful management. Doctors, engineers, and scientists, have come together for a unique segment.

Do you know of other examples of creative segmentation? Do you use this parameter in your stock picks? Post your opinions and ideas below or email

StockWay.MyView@gmail.com

We will consider tomorrow if business process can be used for top-quality segmentation. That will reduce the chances of an entirely creative method remaining incomplete.