Targeting Business and Stock Segments-Part 1 of 5

The Marketing Mix is the optimal process to target in the business world. There are four elements Philip Kotler immortalized for products. Services Marketing has added another four elements. They also start with the letter 'P'.

The Marketing Mix is not an appropriate thought process for a stock investor in search of sharper portfolio targeting. It is better to think of four approaches, each of which begins with the letter 'S'.

Specialization, Standards, Systems, and Structure are the four elements for targeting in stock investment. The S4 System breathes new life in to a stock portfolio, whether bulls or bears rule the stock exchange jungle.

Please do not forget: S4 without Segmentation is like a powerful automobile with an empty fuel tank.

Do you have questions or comments on the S4 Segmentation equation. Post below or email StockWay.MyView@gmail.com
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We will take up Specialization tomorrow.